印度的保險公司 TATA AIG 在一些人潮眾多的公厠發佈了非常特別的平面廣告,原本框裡的鏡子被平面印刷所取代,看起來十分自然像是面鏡子,但當人們進到廁所時,他們在牆上會看不見自己的倒影,然後右下角有著非常驚悚的標語「Life is unpredictable. Take care about the future of your family while you’re still here.」(人生無法預測,當你還在時請為你家人的未來做好準備)
我不知道這樣的保險廣告轉換率到底高不高,不過還真的挺嚇人的..
Company: Bates David Enterprise, INDIA, Mumbai
Regional Creative Director: Sonal Dabral
Executive Creative Director: RAJEEV RAJA
Creative Director: Kapil Mishra
Creative Director: PRASH GAIKWAD
Art Director, Copywriter: Sandesh Mangaonkar
Copywriter: Jigar Fernandes
Copywriter: Malhaar Rao
The Print Ad titled MIRROR IMAGE was done by Bates David Enterprise advertising agency for product: Life Insurance (brand: Aig Insurance) in India. It was released in the Jan 2008.
[感人的遺書] 爸,你在哪? 我不要玩了,出來啦..
這是我看過最感人的保險廣告吧,靈感應該是來自於電影「PS.I Love You」..
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