這部影片由發行商 Wieden+Kennedy, Amsterdam 透過臉書的粉絲頁和 Youtube 上發佈出去,導演是 Fredrik Bond, 背後的團隊和海尼根前一部在網路上獲得極高回響 (在130個國家五百萬次的點播次數此連結為最近的台灣 Youtube 行銷版本) 並且得到 Clio award(克里奧廣告獎 – 全球最負盛名之廣告大奬)的影片 The Entrance 一樣,這次的影片跟上次的風格很像,男主角都是很有魅力的帥哥 (讓海尼根這個品牌跟「有魅力」連結),只是這部 The Date 更有寶萊塢的華麗歌舞風格!
影片一開始出現一個蓄鬍的男子 (Guillaume Dolmans) 帶著他的女人 (Samantha Rex, lead sing of The Attic Ends) 穿越小巷進入一個亞洲餐廳的廚房後跟裡面的廚師、餐廳裡的樂手以及各種人物的互動,只是在影片中不時出現海尼根的瓶子就是了!
幕後花絮
廣告配樂 Jaan Pehechan Ho 是一首 1965年知名寶萊塢經典電影 Gumnaam (導演: Raja Nawathe,作曲者: Shankar Jaikishan, 填詞者: Anand Bakshi) 的配樂。
Heineken: The perfect Date Commercial
Song: Jaan Pahechan Ho by Mohammed Rafi (1965 movie Gumnaam Soundtrack)
Jaan pehechan ho,
Jeena aasaan ho,
Dil ko churane walon,
Aankh na churavo,
Naam tho batavo….
奇梦:印度第一舞女Helen经典舞蹈 (Gumnaam)
好歡樂阿,場景設計也是一流!
影片版權聲明
Agency: Wieden + Kennedy Amsterdam
Client: Heineken
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns
Agency Producer: Niko Koot
Planner: Stuart Parkinson
Planner: Martin Weigel
Project Manager: Sharon Kwiatkowski
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero
Producer: Alicia Bernard
Executive Producer: Helen Kenny
Editing Company: Marshall Street Editors
Editor: Tim Thorton-Allan
Audio Post: Grand Central
Sound Designer/Mixer: Raja Sehgal
Artist: Mohammed Rafi
Artist: Jaan Pehechaan Ho
Music Company: Agoraphone
Music Supervisor: Beth Urdang
Post Production: The Mill
Flame: Jay Bandlish
3D: David Lawson
Telecine: Adam Scott
Producer: Paul Schleicher
Leave a Reply
You must be logged in to post a comment.