Mercedes-Benz 一向是優雅大方,時尚炫目的奢華代表,前陣子他們的平面廣告展示了一系列左右腦的圖像,似乎意圖暗示賓士車是工藝設計的精華結晶,擁有右腦的自由精神,創造性美感和激情,又有著左腦的精密計算工程造詣,精心策劃美麗的三幅不同領域插圖作品,表現得非常的成功!你是屬於左腦人還是右腦人呢?
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本行銷活動是由 Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel 所策劃
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
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